BMS Santé
A Tunisian player in medical, pharmaceutical and parapharmaceutical development, BMS Santé needed a digital presence capable of conveying its expertise, structuring a broad offer and making its products easy to reach for its different audiences.
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Context
The challenge was bringing the company presentation, its fields of activity, its services, its product ranges and its editorial content together in one coherent experience, without losing the clarity the healthcare sector demands.
The solution
We designed and built a responsive WordPress site combining a full corporate presentation, service pages, a product catalogue organised by range, detailed product listings, a news section and several conversion points.
The WordPress admin lets the BMS Santé team update its products, its content and its news independently. The whole build was optimised for smooth navigation on desktop, tablet and mobile.
Our approach
We started by organising the information around what visitors need: understanding the company, discovering its expertise, exploring its ranges and getting in touch quickly.
The visual world pairs the precision expected in the medical field with a contemporary, human and reassuring identity. Visual hierarchy, contrast, breathing space and journeys were designed to simplify a large volume of content while reinforcing the brand’s credibility.
The outcome
BMS Santé now has a structured, professional and scalable digital platform, able to present its expertise and the breadth of its offer clearly.
Edge Agency structured our offer and translated our expertise into a platform that is clear, modern and suited to the needs of our different audiences.- Bouhamed A., Director
