It depends on the number of channels, the posting rhythm and how much production is involved: publishing alone costs less than publishing plus photo and video. We quote after a free first conversation, once the rhythm and the production load are agreed.
03 / Social media strategy & content creation
Shape your social presence
Social media strategy & content creation
Consistent, creative content built to earn attention and spark connection. From strategy to the editorial calendar, EDGE Agency turns your ideas into a social presence people recognise and remember.
A clear editorial territory
Platform-native creative formats
A consistent rhythm your brand can sustain
What sets us apart
Social media management: four clear principles
Four commitments behind a social presence that feels coherent, distinctive, consistent and genuinely useful to your audience.
A clear editorial direction
Every post supports a clear line connected to your goals, audience and personality.
Content that feels like you
Ownable ideas, formats and visual codes made for your brand, not copied from the latest trend.
The right rhythm
A realistic publishing cadence that protects quality while keeping your brand present.
Learn and improve
Performance shows us what resonates, where to adjust and which ideas deserve to grow.
Scope
Six steps. No grey areas.
From audience insight to performance review, every phase turns strategy into concrete content and ends with something clear to validate.
We audit the brand, audience and current content to identify what should stay, change or become sharper.
What is included
- Brand and channel audit
- Audience insights
- Competitive review
- Content performance review
- Strategic priorities
Deliverable: Approved social media diagnosis and priorities.
We define the role of each platform, the subjects to own and the voice people should recognise.
What is included
- Platform roles
- Content pillars
- Tone of voice
- Editorial principles
- Community approach
Deliverable: Approved social strategy and editorial direction.
The strategy becomes a realistic programme balancing messages, formats and business priorities.
What is included
- Monthly themes
- Publishing rhythm
- Format mix
- Campaign moments
- Production briefs
Deliverable: Approved editorial calendar and production briefs.
Ideas become distinctive, platform-native content consistent with the wider brand system.
What is included
- Concept development
- Copywriting
- Art direction
- Static and motion assets
- Platform adaptations
Deliverable: Final content ready for approval or publishing.
We organise publishing and, when included, daily interaction with the community.
What is included
- Publishing setup
- Caption and tag checks
- Content scheduling
- Community responses
- Distribution monitoring
Deliverable: Published content and documented distribution follow-up.
We turn performance data into practical decisions for the next cycle of content.
What is included
- Reach and engagement review
- Format comparison
- Audience signals
- Conversion indicators
- Next-cycle recommendations
Deliverable: Performance report and clear recommendations.
Why this service
Posting is not the same as showing up. Presence creates connection.
We create social systems that help brands earn attention consistently rather than chase every trend.
Ideas, formats, production and analysis work together to give your brand a coherent voice it can sustain over time.
A recognisable editorial territory
Formats designed for each platform
A realistic rhythm built to last
