It depends on scope: a logo with its core variations, or a full brand platform with guidelines and applications across print and digital. We quote after a free first conversation, once we know which applications you genuinely need rather than which ones sound complete.
01 / Brand strategy & visual identity
Build your brand with us
Brand strategy & visual identity
Distinctive identities built to be recognised, remembered and chosen. From positioning to the full visual system, EDGE Agency creates brands with a clear place in the market.
Clear positioning and brand platform
A distinctive visual identity
One coherent system across every touchpoint
What sets us apart
Branding and logo design: four clear principles
Four commitments that turn a strategic idea into a distinctive, coherent brand your audience can recognise at a glance.
An idea that holds
The identity starts with a sharp position, a clear ambition and the feeling your brand needs to create.
Codes you can own
Colour, form, typography and language create an unmistakable world your audience can recognise quickly.
One brand, everywhere
Every touchpoint expresses the same personality, from the first screen to packaging, presentations and social content.
Built to stay relevant
The system is structured enough to stay coherent and flexible enough to grow with your business.
Scope
Six steps. No grey areas.
From positioning to brand guidelines, every phase turns an intention into a usable identity system and ends with a clear deliverable to approve.
We uncover the business, ambition, audience and competitive space your brand needs to navigate.
What is included
- Kick-off workshop
- Business and offer review
- Priority audiences
- Competitive landscape
- Differentiation opportunities
Deliverable: Approved brand diagnosis and strategic territory.
We articulate the central idea that will guide the brand voice, personality and visual expression.
What is included
- Positioning
- Brand promise
- Useful values
- Personality
- Tone of voice
Deliverable: Approved brand platform and messaging priorities.
We translate strategy into distinct creative territories and identify the most ownable direction.
What is included
- Visual research
- Cultural references
- Moodboards
- Creative concepts
- Early colour and type principles
Deliverable: Selected and approved creative direction.
The chosen direction becomes a complete, recognisable visual system ready for real-world use.
What is included
- Logo and variants
- Colour palette
- Typography system
- Graphic assets
- Image and icon direction
Deliverable: Approved visual identity and graphic system.
We test the identity on priority touchpoints to prove its impact, consistency and flexibility.
What is included
- Stationery
- Presentations
- Social templates
- Digital touchpoints
- Priority campaign or packaging assets
Deliverable: Final priority applications for the agreed scope.
We organise the rules and files your team needs to use the brand confidently and consistently.
What is included
- Brand guidelines
- Logo usage rules
- Colour and type specifications
- Asset library
- Source files and handover session
Deliverable: Brand guide, source files and organised asset library.
Why this service
A brand is more than a logo. It is a lasting impression.
We build identities people can recognise before they even read the name. Every decision communicates a clear idea and strengthens the position your brand wants to own.
Positioning, voice, typography, colour and applications work as one connected system, designed to stay consistent wherever your brand shows up.
One strong idea at the centre
Ownable, recognisable visual codes
A system your team can use with confidence
