Clickup Shopping
ClickUP Shopping runs one of Tunisia’s largest online catalogues, spanning computing, gaming, mobile phones, home appliances, household equipment and consumer tech.
Context
With an increasingly mobile customer base, the brand wanted to extend its e-commerce experience to smartphones and give shoppers immediate access to its products, its promotions and its flash sales. The challenge was turning an unusually broad catalogue into a mobile experience that stayed simple, fast and suited to everyday buying habits.
The solution
We designed and built the ClickUP Shopping app for iOS and Android, connected to the brand’s existing e-commerce platform.
The app lets users browse categories, search for products, check the current offers, save favourites, manage their basket and continue their purchase journey directly from their phone.
A notification system tells users as soon as new flash sales and promotions go live.
The responsive interface carries the ClickUP catalogue into a mobile environment that is coherent, accessible and faithful to the brand’s identity.
Our approach
We put product discovery at the centre of the experience. Navigation was designed so users can move quickly from a category to an offer, and from a product to the basket.
ClickUP’s blue and yellow identity was adapted to mobile formats to create an interface that is recognisable, energetic and firmly oriented towards good deals.
Promotions, popular categories and alerts hold strategic positions, keeping a regular connection between the brand and its customers.
The outcome
ClickUP Shopping now has a permanent mobile sales channel, letting customers reach its catalogue and its offers wherever they are.
The app brings the brand closer to its users, simplifies access to the different product categories, and gives promotions far more visibility through mobile notifications.
Available on iOS and Android, it has passed 1,000 downloads on Google Play.
